Privacy Policy

Million Dollar Luxe LLC

Last Updated: October 13, 2026

At Million Dollar Luxe LLC (“Million Dollar Luxe,” “we,” “us,” or “our”), we value the trust placed in us by our guests, property owners, and website visitors. Protecting your personal information is an important part of our commitment to providing professional, secure, and personalized hospitality services.

This Privacy Policy describes how Million Dollar Luxe collects, uses, processes, stores, and discloses personal information in connection with our website, luxury villa reservations, concierge services, guest communications, and related business operations.

This Privacy Policy applies to information collected through our website, https://milliondollarluxe.com, as well as information collected through reservation inquiries, booking platforms, email, telephone, SMS communications, and other interactions with our business.

By using our services, you acknowledge that you have been provided access to this Privacy Policy. Where required by applicable law, we obtain consent for specific data processing activities separately.

1. Information We Collect

Million Dollar Luxe may collect personal information directly from you, automatically through your interaction with our website, or from third-party booking platforms and service providers.

The types of information we collect depend on how you interact with our business.

Personal and Contact Information

When you contact us, submit an inquiry, or request a reservation, we may collect:

Full name.
Email address.
Telephone number.
Mailing or billing address.
Company or organization name, where applicable.
Information included in messages, forms, or other correspondence.

Reservation and Guest Information

When you inquire about or reserve a property, we may collect information necessary to coordinate your stay, including:

Requested or confirmed property.
Arrival and departure dates.
Number of guests.
Reservation confirmation and booking details.
Guest preferences and special requests.
Payment and security deposit information.
Information necessary to coordinate property access and check-in.
Government-issued identification or verification information, when required for booking or security purposes.

Concierge and Hospitality Information

When you request concierge services, we may collect additional information necessary to arrange your experience.

This may include transportation preferences, event details, dining arrangements, service schedules, and other information voluntarily provided to personalize your stay.

We ask that guests avoid submitting unnecessary sensitive information through general website forms or unsecured communications.

Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, including:

Internet Protocol (IP) address.
Browser type and operating system.
Device type and technical identifiers.
Referring website or traffic source.
Pages viewed and time spent on our website.
Website navigation and interaction activity.
Approximate geographic location derived from technical information.
Cookie identifiers and analytics data.

This information helps us understand website performance, maintain security, and improve the visitor experience.

2. How We Collect Information

We may collect information through the following channels:

Direct Communications: When you contact Million Dollar Luxe by telephone, email, website form, text message, or other communication method.

Reservation Platforms: When you book or inquire about a property through our website or a third-party reservation platform.

Concierge Requests: When you request additional services or personalized arrangements.

Website Technologies: Through cookies, website analytics, server logs, and marketing measurement tools.

Service Providers: From authorized third parties involved in payment processing, identity verification, reservation administration, or hospitality coordination.

We collect information that is reasonably necessary to provide our services, operate our business, and fulfill applicable legal obligations.

3. How We Use Personal Information

Million Dollar Luxe may use personal information for the following purposes:

Reservations and Guest Services

We use guest information to respond to inquiries, confirm availability, process reservations, coordinate arrivals and departures, arrange property access, and provide hospitality services.

Concierge and Personalized Experiences

We may use information voluntarily supplied by guests to arrange requested services, coordinate vendors, and customize hospitality experiences.

Customer Communications

We may use your contact details to provide reservation confirmations, check-in instructions, payment updates, service notifications, and responses to customer inquiries.

Website Operations and Improvement

We use technical information and analytics to monitor website performance, understand visitor activity, identify technical problems, and improve website functionality.

Marketing and Promotions

Where permitted by applicable law, we may use contact information and website interaction data to communicate special offers, promote available properties, evaluate marketing performance, and improve the relevance of our advertising.

Fraud Prevention and Security

We may process information to detect suspicious activity, verify reservations, protect our properties, investigate potential misuse of our services, and enforce applicable agreements.

Legal and Administrative Obligations

We may retain and process information to comply with tax, accounting, regulatory, recordkeeping, contractual, and legal obligations.

We do not use personal information for materially unrelated purposes without providing additional notice or obtaining consent where required.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality, understand visitor behavior, and evaluate marketing effectiveness.

Cookies are small data files placed on a device when a visitor accesses a website. They may help websites recognize browsers, remember preferences, and collect information about interactions.

We may use the following categories of cookies:

Essential Cookies

These cookies support security, basic functionality, and the operation of our website. They may be necessary for certain website features to function correctly.

Analytics Cookies

These cookies help us understand visitor activity, traffic sources, website engagement, and performance.

Marketing Cookies

These cookies may be used to measure advertising campaign performance, understand conversions, and support relevant advertising on third-party platforms.

Preference Cookies

Where enabled, these cookies remember certain visitor selections and preferences.

Visitors may be able to control nonessential cookies through our website’s cookie consent interface.

Where required by applicable law, we obtain consent before activating nonessential tracking technologies.

You may also manage or restrict cookies through your browser settings. Disabling cookies may affect certain website features.

5. Google Analytics

Million Dollar Luxe uses Google Analytics, a website analytics service provided by Google.

Google Analytics helps us understand how visitors find and interact with our website.

Information collected may include website visits, page views, session activity, approximate geographic information, browser characteristics, device information, and traffic sources.

We use this information to:

Measure website traffic and engagement.
Understand which pages visitors find useful.
Identify opportunities to improve the browsing experience.
Evaluate website performance.
Better understand the effectiveness of our digital marketing efforts.

Google Analytics may use cookies or other identifiers to distinguish website interactions and provide statistical reporting.

Information collected through Google Analytics may be processed by Google in accordance with applicable contractual terms and Google’s privacy practices.

For additional information, please review Google’s Privacy Policy:

https://policies.google.com/privacy

Visitors may manage analytics cookies through available website consent controls or browser settings.

6. Meta Pixel and Advertising Measurement

Million Dollar Luxe uses Meta Pixel, a tracking technology provided by Meta Platforms, Inc., associated with Facebook and Instagram.

Meta Pixel allows us to understand how visitors interact with our website after viewing or engaging with advertisements and may support advertising measurement and audience targeting.

Depending on the configuration and consent settings, Meta Pixel may collect or receive information relating to:

Pages visited on our website.
Website interactions and events.
Browser and device information.
IP addresses and technical identifiers.
Advertising referral information.
Cookie identifiers and related online activity.

We may use this technology to evaluate advertising performance, measure website conversions, understand marketing effectiveness, and reach relevant audiences on Meta platforms.

Meta may process information collected through its technologies in accordance with its own privacy policy and applicable agreements.

For further information, please review Meta’s Privacy Policy:

https://www.facebook.com/privacy/policy

The use of advertising measurement and audience-targeting technologies may constitute the “sharing” of personal information under certain privacy laws, including California law.

Where applicable, Million Dollar Luxe will provide legally required disclosures and mechanisms to opt out of such sharing.

7. Reservation Platforms and Third-Party Booking Services

Million Dollar Luxe may use third-party property management systems, booking engines, travel marketplaces, and reservation services to process inquiries and manage guest stays.

When you book through one of these services, the platform may collect personal information according to its own privacy practices.

Information provided through third-party booking platforms may be shared with Million Dollar Luxe to facilitate reservation management, customer communications, payments, and guest services.

We may use such information to coordinate your stay, address reservation issues, fulfill guest requests, and maintain accurate booking records.

Third-party booking providers may operate under independent privacy policies. We encourage guests to review those policies when making reservations through external platforms.

8. Payment Processing and Security Deposits

Payments, reservation charges, and security deposits may be processed through authorized third-party payment service providers.

Depending on the transaction, these providers may collect billing details, payment card information, transaction identifiers, and other information necessary to complete or verify a payment.

Million Dollar Luxe may receive transaction confirmations, payment status information, and limited billing information necessary for reservation administration.

Payment processors are responsible for handling payment information according to applicable security requirements and their respective privacy policies.

We do not require guests to submit complete payment card information through general website inquiry forms or standard email communications.

If identity verification or additional documentation is required for a reservation, we may collect and process that information for legitimate security, fraud prevention, contractual, or legal purposes.

9. SMS and Mobile Communications

Million Dollar Luxe may communicate with guests by SMS to provide timely information regarding their reservations and requested hospitality services.

These communications may include:

Reservation confirmations.
Arrival and departure instructions.
Property access information.
Concierge arrangements.
Customer service updates.
Important information relating to an upcoming or current stay.

We may also send promotional SMS communications to individuals who have separately provided any consent required by applicable law.

By opting in to the relevant SMS program, you authorize Million Dollar Luxe LLC to send messages consistent with that consent.

Message frequency varies. Message and data rates may apply. Consent to receive promotional text messages is not a condition of purchase or reservation.

You may opt out of SMS communications by replying STOP to a message. Reply HELP for assistance where supported, or contact Million Dollar Luxe directly.

We do not share mobile phone numbers or SMS consent information with third parties or affiliates for their own marketing or promotional purposes.

Information may be shared with authorized communications service providers solely as necessary to operate our messaging programs and deliver requested communications.

SMS opt-in data and consent records are not sold or disclosed to unrelated parties for their independent advertising or promotional use.

10. Email Communications and Marketing Preferences

Million Dollar Luxe may use your email address to send communications relating to property inquiries, reservations, payments, concierge services, and guest support.

Where permitted by law, we may also send promotional communications featuring properties, special offers, company announcements, or hospitality services.

Marketing communications will include an appropriate method for unsubscribing.

You may unsubscribe from promotional emails at any time by using the unsubscribe link provided in those messages or contacting us directly.

Unsubscribing from marketing emails does not prevent us from sending necessary transactional communications relating to an active reservation or requested service.

We do not sell email contact lists to unrelated third parties.

11. How We Share Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, fulfill reservations, deliver requested services, or comply with applicable laws.

These recipients may include:

Reservation and Property Management Providers: To facilitate bookings, manage availability, organize guest records, and coordinate stays.

Payment and Verification Providers: To process transactions, administer security deposits, verify identities when necessary, and help prevent fraud.

Technology and Hosting Providers: To maintain our website, support cybersecurity, manage communications, and provide technical services.

Property Managers and Authorized Personnel: To coordinate property access, maintenance, housekeeping, and guest services.

Concierge and Hospitality Vendors: To fulfill experiences or services requested by guests.

Analytics and Advertising Providers: To measure website performance and marketing effectiveness, subject to applicable privacy obligations.

Legal and Regulatory Authorities: When disclosure is required by law, legal process, or a valid regulatory request.

We may also disclose information where reasonably necessary to protect our guests, properties, employees, business operations, or legal rights.

In the event of a merger, acquisition, restructuring, or transfer of business assets, relevant information may be transferred subject to applicable legal requirements.

We do not sell personal information for monetary compensation as part of our ordinary business operations.

However, the use of advertising technologies such as Meta Pixel may constitute a sale or sharing of personal information under certain privacy laws, even when no monetary payment is involved.

12. Data Security

Million Dollar Luxe recognizes the importance of maintaining the confidentiality and security of guest information.

We implement reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, modification, loss, and misuse.

These measures may include access controls, account authentication, secure service providers, staff procedures, and appropriate technical safeguards.

Personal information is made available to authorized personnel and service providers only where reasonably necessary for legitimate business purposes.

We also work with external technology providers that maintain their own information security procedures.

Although we take reasonable precautions, no electronic storage system or internet transmission can be guaranteed to be completely secure.

We encourage guests to contact us promptly if they believe their personal information or communications with Million Dollar Luxe may have been compromised.

13. Data Retention

We retain personal information for as long as reasonably necessary to accomplish the purposes described in this Privacy Policy.

The appropriate retention period depends on the category of information, the nature of our relationship with the individual, and applicable business or legal requirements.

For example:

Reservation and Payment Records: May be retained as necessary for accounting, financial reporting, contractual obligations, tax compliance, and dispute resolution.

Guest Communications: May be retained to provide customer service, maintain reservation histories, and resolve service-related issues.

Concierge Information: May be retained as necessary to deliver requested services, maintain relevant business records, and address disputes.

Marketing Information: May be retained while an individual remains subscribed to communications or until the information is no longer necessary, subject to legal recordkeeping requirements.

Analytics and Website Information: May be retained according to applicable platform settings, business needs, and legal requirements.

When personal information is no longer needed, we take reasonable steps to delete, de-identify, or securely dispose of it.

Certain information may be retained for longer periods when required by law, necessary to establish or defend legal claims, or appropriate for fraud prevention and security.

14. California Privacy Rights

California residents may have certain privacy rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), when those laws apply to Million Dollar Luxe and the information at issue.

These rights may include:

Right to Know and Access

You may request information about the categories and specific pieces of personal information collected about you, including applicable collection sources, business purposes, and disclosures.

Right to Correction

You may request correction of inaccurate personal information maintained about you.

Right to Deletion

You may request deletion of personal information, subject to exceptions permitted by law, including information necessary to complete transactions, comply with legal obligations, or protect legitimate interests recognized by law.

Right to Opt Out of Sale or Sharing

Where applicable, you may request that a business stop selling or sharing your personal information for cross-context behavioral advertising.

Right to Limit Certain Uses of Sensitive Personal Information

Where applicable, you may request limitations on certain uses or disclosures of sensitive personal information.

Right to Data Portability

Where applicable, you may request an accessible copy of certain personal information maintained about you.

Right to Non-Discrimination

We will not unlawfully discriminate against individuals for exercising applicable privacy rights.

Categories of Information

The categories of personal information that may be collected by Million Dollar Luxe are described in Section 1.

These may include identifiers, contact information, reservation and transaction records, internet activity, approximate location information, and sensitive information when reasonably necessary for verification or service delivery.

Sources and Purposes

Information may be collected directly from consumers, through website technologies, from booking providers, and from authorized service partners.

The purposes of collection are described in Sections 2 and 3.

Disclosures and Advertising

We disclose personal information to service providers and other parties as described in Sections 7 and 11.

Although we do not sell guest contact lists for monetary compensation, certain digital advertising technologies may involve disclosures classified as sharing under California law.

Exercising Your Rights

California residents may contact Million Dollar Luxe at info@milliondollarluxe.com to inquire about their privacy rights or submit a request.

Where applicable, we will respond within the timeframes required by law and may request information reasonably necessary to verify identity.

Authorized agents may submit requests on behalf of consumers where permitted by law.

Where required, we will also honor applicable opt-out preference signals and provide appropriate online privacy controls.

15. Privacy Rights for International Visitors

Million Dollar Luxe welcomes guests from the United States and international destinations.

Depending on your location, certain international data protection laws, including the European Union General Data Protection Regulation (GDPR) and United Kingdom data protection law, may apply to the processing of your personal information.

Where such laws apply, we process personal information under an appropriate legal basis, which may include:

Contractual Necessity: Processing necessary to arrange reservations, provide accommodations, or deliver requested concierge services.

Legitimate Interests: Processing reasonably necessary to operate our business, improve services, maintain security, and protect legitimate business interests, where those interests are not overridden by applicable individual rights.

Legal Obligations: Processing necessary to comply with applicable legal or regulatory requirements.

Consent: Processing activities for which valid consent is required, including certain electronic marketing or nonessential tracking activities.

Depending on applicable law and circumstances, individuals may have rights to access, correct, erase, restrict, or object to certain processing of their information, withdraw consent, and request data portability.

Individuals may also have the right to lodge complaints with an appropriate data protection supervisory authority.

Requests regarding international privacy rights may be directed to info@milliondollarluxe.com.

16. International Data Transfers

Million Dollar Luxe operates in the United States and may work with technology providers that process information in different jurisdictions.

When you use our website or services, your personal information may be processed or stored in the United States or other locations where our authorized service providers operate.

Privacy laws in these jurisdictions may differ from those in your country of residence.

Where applicable law requires particular protections for international transfers, we will use an appropriate lawful transfer mechanism.

17. Children’s Privacy

Our website and reservation services are intended for adults and are not directed toward children under the age of 13.

We do not knowingly solicit or collect personal information directly from children under 13 without appropriate parental authorization.

Reservation information may include details about children traveling with an adult guest when such information is reasonably necessary to arrange accommodations or requested services.

If you believe that a child has provided personal information directly to us without appropriate authorization, please contact us so we can review the matter and take appropriate action.

18. Third-Party Websites and External Links

Our website may contain links to independently operated websites, booking platforms, service providers, and other external resources.

These third-party websites may maintain their own privacy policies, cookie practices, and data collection procedures.

Million Dollar Luxe does not control the privacy practices of independently operated third-party websites.

We encourage visitors to review the privacy policies and terms of any external services before submitting personal information.

19. Your Privacy Choices

Depending on your location and applicable law, you may have several options for controlling how your personal information is used.

Cookie Preferences

Manage optional tracking technologies through our website’s available cookie controls or your browser settings.

Marketing Emails

Unsubscribe using the link included in promotional communications.

SMS Messages

Reply STOP to opt out of text messages from the relevant messaging program.

Privacy Requests

Contact Million Dollar Luxe to request information about personal data or exercise applicable privacy rights.

Advertising Preferences

You may also manage certain advertising preferences through the settings provided by Google, Facebook, Instagram, and your web browser.

Browser privacy settings and advertising preference tools may not disable all tracking technologies or eliminate all advertisements.

20. Changes to This Privacy Policy

Million Dollar Luxe may revise this Privacy Policy periodically to reflect changes in our business operations, website features, technology, service providers, or applicable legal requirements.

When updates are made, we will publish the revised policy on this page and update the “Last Updated” date.

We encourage website visitors to review this policy periodically.

If material changes require additional notice or consent under applicable law, we will take appropriate steps to provide that notice or obtain consent.

21. Contact Us

If you have questions about this Privacy Policy, how your personal information is processed, or your available privacy rights, please contact: